Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services conglomerate today announced its Bancassurance partnership with City Union Bank, the century young private sector bank in India, for the distribution of health insurance products through the Bank’s network of branches in India.
Through the alliance with City Union Bank, Aditya Birla Health Insurance’s comprehensive suite of Health insurance plans will be available for purchase to more than 4.4 million+ customers of the Bank across 727+ branches in 153 districts. The Bank’s customers will have access to ABHICL’s industry-first innovative solutions such as, Day 1 cover for asthma, high blood pressure, high cholesterol, diabetes; wellness coaching on nutrition and fitness; counselling on mental health; incentivized wellness benefits of up to 100% Health ReturnsTM and chronic management program, etc.
Commenting on the partnership, Mayank Bathwal, CEO – Aditya Birla Health Insurance, said, “We are delighted to partner with City Union Bank, the oldest private sector bank in India which has a significant presence in South India. The Bancassurance partnership will expand our reach and enable us to leverage City Union Bank’s robust network in Tamil Nadu and other southern states. The partnership will help Aditya Birla Health Insurance to further unchain the insurance market in tier II and tier III cities and increase insurance penetration in the country. It will also enable the Bank’s customers to choose from our comprehensive product portfolio and also benefit from our ‘Health First’ offerings.”
Speaking on the occasion, City Union Bank MD and CEO Dr. N Kamakodi, said, “We are delighted to partner with Aditya Birla Health Insurance Co Ltd and we are of firm belief that partnership will certainly bring best of Health Insurance products to our customers. This Partnership has come at a right time when awareness about the importance of Health Insurance is on the rise in the post pandemic world and we will certainly be able to fulfill the Health Insurance needs of our customers.”
Aditya Birla Health Insurance Company Ltd. has 183 branches located in India and has a diversified presence in than 4790 cities spread across the length and breadth of the country. With a vast network of more than 10,000 hospitals, Aditya Birla Health Insurance can provide health insurance facility to the deeper and underpenetrated parts of the country. The Bank’s customers will benefit from a varied range of new-age products offered by Aditya Birla Health to ensure a healthy life for self and their loved ones. With this new partnership, ABHI now has 13 Bancassurance partners with over 63,000+ direct selling agents all over India.