Add new colours to your new year as the iconic Vespa introduces 4 new vibrant additions

Chennai, 20 December 2022: Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian Piaggio Group and maker of the iconic Vespa and sporty Aprilia range of scooters has announced the launch of four new vibrant colours for the Vespa SXL variants. These new colours are Midnight Desert, Tuscany Sunset, Jade Streak and Sunny Escapade.

A new limited edition Vespa SXL Sport in the new colours of Midnight Desert, Tuscany Sunset and Sunny Escapade is being introduced and the Vespa SXL Racing 60s will flaunt a new colour of Jade Streak in addition to the exiting White. The standard Vespa SXL models will now be available in two more new colours of Midnight Desert and Tuscany Sunset.

Speaking on the new colour launch, Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., said, “We are excited to introduce the Vespa with refreshed style and vibrancy after receiving overwhelming response from our Indian customers. Vespa is not just a scooter but an icon of Italian lifestyle and legacy which has received great love from India. With the new color portfolio of Vespa, we aim to give our customers a plethora of choices to select the best variant for them which matches their personality and to offer new riding experience which would amaze our riders.”

The new colours of the Vespa SXL varients are available from 1 December 2022 across all dealers in India.

About Vespa:
Born in 1946, Vespa (which means “wasp” in Italian) is much more than a mobility brand; it symbolises art, design, technology, and fun. It is an icon of style: its uniqueness makes it one of the most admired and desired brands. In 2021 Vespa celebrates its 75th birthday with nearly X million vehicles sold worldwide. Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovation, Performance, and Italian Creativity.

Vespa is an iconic, functional, and beautiful MADE IN ITALY product, appreciated all over the world and that year by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional, and emotional elements in its scooters and being recognised all over the world as the classy and irreverent side of light mobility.

About Aprilia:
Aprilia is a motorcycle brand that is known for making motorcycles par excellence. In their quest for engineering purity, the company has provided its fans with great results. In recent years Aprilia has completely revamped its product range, becoming the technological signpost of the Piaggio Group in the scooter and motorcycle segment. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 55 world titles: 39 in Road Racing World Championship, 7 in Superbike and 9 in Off-Road disciplines.

About PVPL:
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry.

Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles segments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standards in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the premium segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharashtra and is working to capacity produce commercial vehicles and 2 wheelers for India and select international markets.

PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Its superior and premium products feature and benefit consumers and a growing customer base.

The vision and mission of PVPL are to be perceived as a unique, high-impact, fast response, innovative and growth-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satisfaction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art products, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and providing an improved quality of life to millions across India along the way!


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